نوع مقاله : مقاله پژوهشی
1 دانشجوی دکتری تخصصی مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه آزاد اسلامی- واحد رشت،رشت ،ایران
2 عضو هیئت علمی دانشگاه آزاد اسلامی واحد رشت، گروه آموزشی مدیریت بازرگانی، دانشکده مدیریت و حسابداری،رشت،ایران
3 دانشجوی دکتری تخصصی مدیریت بازرگانی ،دانشکده مدیریت و حسابداری، دانشگاه آزاد اسلامی واحد تهران شمال ،تهران،ایران
عنوان مقاله [English]
Nowadays, the concern (profit and loss) of businesses has become the concern of "presence and absence". In the last century, from the advent of scientific management until the sixties, the view of management was within the organization. Introverted management experts were immersed in theorizing and presenting complex and diverse techniques to improve the organization's financial, human, and technological resource management. In the meantime, what was forgotten was the customer and his needs. Introspective attitudes had ignored other environmental factors such as competitors, technological developments between industry and inclusiveness, global social and economic developments, and in general what is referred to in the management literature as environmental opportunities and threats. For a manager, no perception is more important than understanding the business. This insight is not limited to understanding the effective factors and the relationships between them, but intuitively discovering the unknown angles of this space and creating ideas to exploit them, is a manifestation of the value creation of this insight. This is especially true for new businesses, including Internet businesses. Advertising is one of the most important communication tools in business. The success or failure of many organizations and companies lies in the quality of their advertising activities. It is obvious that the continuation and development of sales of goods and services is possible when the advertising plan attracts customers. . Based on effective advertising, if the psychology of customer needs and tastes as well as the appropriate and artistic content of the message is considered in the promotion of goods and services, those goods and services will be more welcomed. One of the new types of advertising is Internet advertising, which is increasing in importance day by day with the development of Internet and traditional businesses. The present research is an applied research in terms of purpose And it is based on reality. In this research, to obtain information in the theoretical part, various library methods such as referring to scientific sources, books, reputable journals, articles and dissertations related to the subject and computer search in various sites and databases have been used. Is. For the information related to Digi Manager, the available and available information and its download and the site related to Digi Manager have been used. The studies conducted in this study were conducted in order to identify the main components of Internet advertising in the introduction and introduction of DJ Manager. These studies were accompanied by testing the research questions through a questionnaire and finally it was found that the effect of online advertising in Digi Manager is used in a desirable, effective and complete way.