Aaker, D. A. (1992). The value of brand equity. Journal of business strategy.
Aaker, D. A. (1996). Measuring brand equity across products and markets. California management review, 38(3).
Akbari, M., Mehrali, M., SeyyedAmiri, N., Rezaei, N., & Pourjam, A. (2020). Corporate social responsibility, customer loyalty and brand positioning. Social Responsibility Journal.
Arora, R., & Stoner, C. (1996). The effect of perceived service quality and name familiarity on the service selection decision. Journal of services marketing.
Bailey, R., & Ball, S. (2006). An exploration of the meanings of hotel brand equity. The Service Industries Journal, 26(1), 15-38.
Ban, O., & Popa, A.-L. (2015). Investigating digital divide in travel distribution: The use of Internet and new media technologies in travel agencies of Bihor, Romania. Tourism: An International Interdisciplinary Journal, 63(4), 479-496.
Beldona, S., Morrison, A. M., & O’Leary, J. (2005). Online shopping motivations and pleasure travel products: a correspondence analysis. Tourism Management, 26(4), 561-570.
Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of marketing Science, 28(1), 128-137.
Beverland, M., Lindgreen, A., Napoli, J., Ballantyne, D., & Aitken, R. (2007). Branding in B2B markets: insights from the service‐dominant logic of marketing. Journal of Business & Industrial Marketing.
Blackston, M. (1992). A brand with an attitude: a suitable case for treatment. Journal of the market research society, 34(3), 231-242.
Blain, C., Levy, S. E., & Ritchie, J. B. (2005). Destination branding: Insights and practices from destination management organizations. Journal of Travel Research, 43(4), 328-338.
Broyles, S. A., Schumann, D. W., & Leingpibul, T. (2009). Examining brand equity antecedent/consequence relationships. Journal of Marketing Theory and Practice, 17(2), 145-162.
Buil, I., Martínez, E., & De Chernatony, L. (2013). The influence of brand equity on consumer responses. Journal of consumer marketing, 30(1), 62-74.
Casaló, L. V., & Romero, J. (2019). Social media promotions and travelers’ value-creating behaviors: the role of perceived support. International Journal of Contemporary Hospitality Management.
Chang, H. H., & Liu, Y. M. (2009). The impact of brand equity on brand preference and purchase intentions in the service industries. The Service Industries Journal, 29(12), 1687-1706.
Chang, W. Y., & Chang, I. Y. (2014). The influences of humorous advertising on brand popularity and advertising effects in the tourism industry. Sustainability, 6(12), 9205-9217.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of marketing, 65(2), 81-93.
Chen, H., & Mo, L. (2011). An Empirical Study of the Customer Equity Driving Factors Model of Travel Agency and Its Measurement. Paper presented at the 2011 International Conference on Management and Service Science.
Çifci, S., Ekinci, Y., Whyatt, G., Japutra, A., Molinillo, S., & Siala, H. (2016). A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands. Journal of Business Research, 69(9), 3740-3747.
Cobb, W., Ruble, C. A., & Donthu, N. (1995). Brand equity, brand preference, and purchase intent. Journal of advertising, 24(3), 25-40.
Davis, R., Buchanan-Oliver, M., & Brodie, R. J. (2000). Retail service branding in electronic-commerce environments. Journal of service research, 3(2), 178-186.
Dawar, N., & Pillutla, M. M. (2000). Impact of product-harm crises on brand equity: The moderating role of consumer expectations. Journal of marketing research, 37(2), 215-226.
Dedeoğlu, B. B., Van Niekerk, M., Weinland, J., & Celuch, K. (2019). Re-conceptualizing customer-based destination brand equity. Journal of destination marketing & management, 11, 211-230.
del Blanco, R. M. Á., & Aaker, D. A. (1995). Estatura de la marca: medir el valor por productos y mercados. Harvard Deusto business review(69), 74-87.
Delgado-Ballester, E., & Hernández-Espallardo, M. (2008a). Building online brands through brand alliances in internet. European Journal of Marketing, 42(9/10), 954-976.
Delgado-Ballester, E., & Hernández-Espallardo, M. (2008b). Effect of brand associations on consumer reactions to unknown on-line brands. International Journal of Electronic Commerce, 12(3), 81-113.
Delgado‐Ballester, E., & Munuera‐Alemán, J. L. (2001). Brand trust in the context of consumer loyalty. European Journal of Marketing.
Farzamnia, A., Nasserzadeh, S., & Nalchigar, S. (2009). Which Internet Marketing Mix's Has More Effect on the Passenger's Decision for Choosing Their Travel Agency in Iran? Paper presented at the 2009 Fifth International Joint Conference on INC, IMS and IDC.
Garbarino, E., & Johnson, M. S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. Journal of marketing, 63(2), 70-87.
Gilbert, D., & Gao, Y. (2005). A failure of UK travel agencies to strengthen zones of tolerance. Tourism and Hospitality Research, 5(4), 306-321.
Ha, H.-Y. (2016). The evolution of brand personality: An application of online travel agencies. Journal of services marketing.
Hoeffler, S., & Keller, K. L. (2003). The marketing advantages of strong brands. Journal of Brand Management, 10(6), 421-445.
Huang, C.-C., Chang, Y.-W., Hsu, P. Y., & Prassida, G. F. (2020). A cross-country investigation of customer transactions from online to offline channels. Industrial Management & Data Systems.
Hsu, L.-C. (2017). Investigating community members’ purchase intention on Facebook fan page: From a dualistic perspective of trust relationships. Industrial Management & Data Systems.
Javalgi, R. R. G., Martin, C. L., & Young, R. B. (2006). Marketing research, market orientation and customer relationship management: a framework and implications for service providers. Journal of services marketing.
Jeng, S.-P. (2016). The influences of airline brand credibility on consumer purchase intentions. Journal of Air Transport Management, 55, 1-8.
Jones, R. (2005). Finding sources of brand value: Developing a stakeholder model of brand equity. Journal of Brand Management, 13(1), 10-32.
Kayaman, R., & Arasli, H. (2007). Customer based brand equity: evidence from the hotel industry. Managing Service Quality: An International Journal.
Keller, E. (2007). Unleashing the power of word of mouth: Creating brand advocacy to drive growth. Journal of Advertising Research, 47(4), 448-452.
Keller, K. L. (2003). Brand synthesis: The multidimensionality of brand knowledge. Journal of consumer research, 29(4), 595-600.
Keller, K. L. (2009). Building strong brands in a modern marketing communications environment. Journal of marketing communications, 15(2-3), 139-155.
Kimpakorn, N., & Tocquer, G. (2010). Service brand equity and employee brand commitment. Journal of services marketing.
Kruger, J., & Dunning, D. (1999). Unskilled and unaware of it: how difficulties in recognizing one's own incompetence lead to inflated self-assessments. Journal of personality and social psychology, 77(6), 1121.
Lee, H., & Chung, N. (2019). Assessing the Factors that Drive Consumers’ Intention to Continue Using Online Travel Agencies: A Heuristic-systematic Model Perspective. Asia Pacific Journal of Information Systems, 29(3), 468-488.
Lee, K.-W., Han, H., & Hwang, J. (2017). Developing a matrix for assessing serviceability of US online travel agency websites. Social Behavior and Personality: an international journal, 45(1), 115-126.
Li, X., & Petrick, J. F. (2008). Tourism marketing in an era of paradigm shift. Journal of Travel Research, 46(3), 235-244.
Liu, M. T., Wong, I. A., Shi, G., Chu, R., & Brock, J. L. (2014). The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference. Journal of services marketing.
Liu, M. T., Wong, I. A., Tseng, T.-H., Chang, A. W.-Y., & Phau, I. (2017). Applying consumer-based brand equity in luxury hotel branding. Journal of Business Research, 81, 192-202.
Lu, A. C. C., Gursoy, D., & Lu, C. Y. (2015). Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants. International journal of hospitality management, 50, 36-45.
Madden, T. J., Fehle, F., & Fournier, S. (2006). Brands matter: An empirical demonstration of the creation of shareholder value through branding. Journal of the Academy of marketing Science, 34(2), 224-235.
Mazurek-Kusiak, A. (2020). Determinants of the selection of travel agencies on polish tourist services market.
McDonald, M. H., De Chernatony, L., & Harris, F. (2001). Corporate marketing and service brands‐Moving beyond the fast‐moving consumer goods model. European Journal of Marketing.
Mohtasham, S. S., Sarollahi, S. K., & Hamirazavi, D. (2017). The effect of service quality and innovation on word of mouth marketing success. Eurasian Business Review, 7(2), 229-245.
Moreno Gil, S., & Celís Sosa, D. F. (2003). Analysis of the travel agencies from the leisure travellers' perception: the Spanish case. Tourism (Zagreb), 51(1), 31-41.
Nam, J., Ekinci, Y., & Whyatt, G. (2011). Brand equity, brand loyalty and consumer satisfaction. Annals of tourism research, 38(3), 1009-1030.
Rather, A. R. (2018). Exploring customers’ attitudes towards the hospitality brands in India: A social identity perspective The branding of tourist destinations: Theoretical and empirical insights: Emerald Publishing Limited.
Sarker, M. M., Mohd-Any, A. A., & Kamarulzaman, Y. (2019). Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector. Journal of hospitality and Tourism Management, 38, 39-48.
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students: Pearson education.
Schlesinger Díaz, M. W., & Cervera Taulet, A. (2008). A comparative study between ideal and perceived brand personality as applied to airline companies: le cas des compagnies aériennes. Innovar, 18(31), 61-76.
Shankar, V., Smith, A. K., & Rangaswamy, A. (2003). Customer satisfaction and loyalty in online and offline environments. International journal of research in marketing, 20(2), 153-175.
Shen, H., Li, X., & Zhang, Y. (2018). A Study on Brand Equity of Online Tourism Enterprises Based on User Value Co-Creation Advances in Hospitality and Leisure (pp. 111-130): Emerald Publishing Limited.
Srinivasan, V., Park, C. S., & Chang, D. R. (2005). An approach to the measurement, analysis, and prediction of brand equity and its sources. Management science, 51(9), 1433-1448.
Sun, M., & Gui, J. (2011). A Study on Travel Agency Brand Management-Based on the Questionnaire of Beijing Customers. Paper presented at the 2011 International Conference on Management and Service Science.
Tepeci, M. (1999). Increasing brand loyalty in the hospitality industry. International Journal of Contemporary Hospitality Management.
Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence‐informed management knowledge by means of systematic review. British journal of management, 14(3), 207-222.
Villarejo-Ramos, A. F., & Sanchez-Franco, M. J. (2005). The impact of marketing communication and price promotion on brand equity. Journal of Brand Management, 12(6), 431-444.
Williams, C. C. (2021). Impacts of the coronavirus pandemic on Europe's tourism industry: Addressing tourism enterprises and workers in the undeclared economy. International Journal of Tourism Research, 23(1), 79-88.
Wu, S.-I., & Jang, J.-Y. (2013). The performance of ISO certification based on consumer perspective: A case study of a travel agency. Total Quality Management & Business Excellence, 24(3-4), 496-518.
Ye, B. H., Barreda, A. A., Okumus, F., & Nusair, K. (2017). Website interactivity and brand development of online travel agencies in China: The moderating role of age. Journal of Business Research, 99, 382-389.
Zillifro, T., & Morais, D. B. (2004). Building customer trust and relationship commitment to a nature-based tourism provider: The role of information investments. Journal of Hospitality & Leisure Marketing, 11(2-3), 159-172.