نوع مقاله : مقاله پژوهشی
گروه آموزشی مدیریت دولتی، دانشکده مدیریت و اقتصاد، دانشگاه آزاد اسلامی واحد علوم و تحقیقات، تهران، ایران
عنوان مقاله [English]
The conceptualization of strategic management is accompanied by a multitude of metaphors. For a long time now, experts in the field of strategic management have used various allegories and similes to define the concept of strategy. The purpose of this study was to understand the cognitive divergences between members of the organization from the concept of strategy, analyze the social effects of this conceptual multiplicity on the behaviors and covert actions of members of the organization and finally train members to achieve conceptual convergence using the innovative metaphor-play method is a learner research. The article's innovative methodology is valuable because it helps metaphorical understanding of users' mental meanings of the concept of strategy through metaphorical analysis. The use of play analysis warns of the possibility of the formation of behind-the-scenes (hidden) behaviors in the organization. In this study, the Hero-Elevator Company has been selected for a case study. The findings of the study indicate the multiplicity of members of the organization about the concept of strategy and the possibility of the formation of covert behaviors..