نوع مقاله : مقاله پژوهشی
1 دکتری تخصصی ، مدیریت دولتی ، تصمیم گیری و خطی مش گذاری، دانشکده مدیریت و حسابداری ، دانشگاه ازاد اسلامی واحد علوم و تحقیقات تهران
2 دانشجوی دکتری ، مدیریت دولتی ، تصمیم گیری وخطی مش گذاری عمومی، دانشکده مدیریت و حسابداری ، دانشگاه ازاد اسلامی واحد تهران مرکز
3 عضو هیت علمی دانشگاه شهید بهشتی تهران ،مدیریت دولتی ، تصمیم گیری و خطی مش گذاری، دانشکده مدیریت و حسابداری ، شهید بهشتی، تهران ، ایران
عنوان مقاله [English]
With the start of the Corona pandemic crisis, the supply of public and private services in electronic form has become more and more desired by government leaders and business managers and economic activists such as insurance industry players. The increasing growth of the crisis in most countries created the background for fundamental changes in the way of economic activity in many industries such as the insurance industry. Therefore, emphasis was placed on the growth and development of electronic services. The purpose of this research is to formulate and validate the model of customers' trust in electronic services in the insurance industry during the Corona pandemic period. The present research is from the point of view of positivist paradigm and in terms of applied cognitive audience, in terms of survey method and in terms of time domain in the field of cross-sectional research and in terms of Data collection is also field. The data collection tool in this research is a standard questionnaire, which contains 22 questions to measure all research variables. Content validity was confirmed by CVI and CVR tools by a panel of experts. The construct validity of the measurement model (divergent validity + convergent validity) was measured through mean variance extraction, Fornell and Larker tests and multi-trait and multi-index matrix and model reliability using Cronbach's alpha coefficient, composite reliability, shared reliability, checking and confirming became. The statistical population of the current research is made up of customers of the insurance industry. Using G power sample size determination software, 234 people were examined as the final sample of the research at the alpha level of 0.1 and the test power of 0.85%. Hypotheses were tested according to variance-based structural equation modeling algorithm using SPSS, 24 and Smart:PLS, 3 software. The results showed that trust in the Internet, quality of information and quality of services have a predictive role in trusting electronic services. Also, information sharing, in addition to having a positive effect on trust in electronic services, has a moderating role in the relationship between trust in the Internet and trust in electronic services.