نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناسی رشته مدیریت دانشگاه لرستان (نویسندۀ مسئول)
2 کارشناس حرفه‌ای برندینگ و مشاور کسب‌وکار
3 کارشناس ارشد مدیریت بازرگانی دانشگاه لرستان
4 کارشناس ارشد مدیریت بازاریابی، پژوهشگر و مشاور بازاریابی،دانشگاه اصفهان
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Instagram is one of the applications that has been widely welcomed in our country. In the last five years, the use of this software to create and develop businesses has intensified; So many manufacturers have turned to it. The present study was an analytical-descriptive study in which information was collected through the specialized knowledge of authors, library studies, the latest articles related to the subject in important and well-known scientific and research databases, and using keywords related to the validity and reliability of qualitative research. done. The results showed that the condition for success in selling products is paying attention to professional methods of creating content and continuing to implement it with the help of business experts.
کلیدواژه‌ها [English]
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