نوع مقاله : مقاله پژوهشی
عنوان مقاله [English]
Yuhe can be used as a guide to capital and a means of capitalization, with the goal of overcoming the problems caused by the death of the head of the family and old age. In many Mujahideen living conditions, huge financial resources are available to the entire community from the rights of the experts at your disposal to achieve that you can own the industry for yourself and also from your specialized services. Use. With comprehensive progress and the ability to develop advanced services and even using the received services, providing commercial and health products and urgent need, daily life, in the consumer basket of Iranian families, not to gain virtual positions . Therefore, the aim of this study was to investigate the effect of economic and social factors on the demand for life insurance in Iran Insurance. The present study is a survey-application type and is based on the methods of modeling structural equations in the field of grounding. The required data, through a questionnaire of social and economic factors, is a sample of 384 people from Iran Insurance customers, which was collected by random sampling method. Cronbach's alpha coefficient and combined reliability showed a good reliability for the questionnaire. The conceptual model test was performed using partial least squares method and variable correlation test using SMART-PLS software. Several important findings have been observed. The tendency to demand life insurance affects economic and social factors. Economic factors affect low income, comparability of traditional life insurance with other investment activities and the tendency to demand life insurance, and social factors have a significant effect on the lack of culture through social media and people's unfamiliarity with life insurance.