نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناس ارشد مدیریت، گروه مدیریت ، دانشگاه خوارزمی ،تهران ، ایران
2 نویسنده مسئول ،گروه مهندسی صنایع، واحد شهریار، دانشگاه آزاد اسلامی، شهریار، ایران
3 کارشناس ارشد MBA، گروه مدیریت و حسابداری، دانشکده مدیریت ، دانشگاه نور طوبی، تهران، ایران
4 کارشناس ارشد مدیریت، گروه مدیریت ،دانشکده مدیریت و حسابداری، دانشگاه آزاد اسلامی واحد تهران مرکزی،تهران،ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
When an organization operates in a highly competitive environment, evaluating the effectiveness of business intelligence systems plays a vital role in better understanding the value and effectiveness of management and investment activities. The purpose of this study was to design a smart model of management of Iranian chain stores based on business intelligence, studied by Proma chain store. . In this regard, by reviewing the literature and research background, the research model consisting of the concepts of business intelligence, stores, marketing and sales, consumer behavior and organizational agility was examined and according to research conducted by chain stores and companies. A provider of business intelligence tools, a model was implemented and studied in the Proma chain store. The main concern of most chain store managers is to increase the volume of business data and how to analyze it. It will help chain store managers by providing specific dashboards in different areas of the store in order to make rational decisions based on real data.
کلیدواژهها [English]