نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار گروه مدیریت، دانشکده مدیریت، دانشگاه خوارزمی، تهران، ایران
2 دانش آموخته کارشناسی ارشد مدیریت کسب و کار، دانشکده مدیریت، دانشگاه خوارزمی، تهران، ایران
3 دکتری مدیریت بازرگانی و استاد مدعو گروه مدیریت، دانشکده مدیریت، دانشگاه خوارزمی، تهران، ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
One of the important measures in the social field is the issues related to the needs and solutions of the country's energy field that affect individuals in society. Today, sustainable, cost-effective and secure energy supply is one of the key concerns of countries. In Iran, one of the most challenging areas of management is comprehensive policy-making for the country's energy sector, so identifying and evaluating internal and external factors affecting the country's strategic economic position is the main purpose of this study. By doing this, macro and micro economic measures in the field of energy will be identified and made available to the relevant managers.The method of this research is mixed and using SPACE matrix (strategic positioning matrix including defense or survival strategies, conservative, contingent or competitive and aggressive) and summarizing the information obtained and the results of corporate managers' theories based on the statistical population of corporate managers (5 Company in the field of oil and 4 companies in the field of energy) has been done. The results indicate that among the internal factors, the components of strength have a higher mean than the components of weakness, and among the external factors, the average of threats was higher than the average of opportunities. Therefore, the strategic position of the country from the perspective of energy-related industries is a competitive position and the models introduced in this study on the competitive position can be used for these industries.
کلیدواژه‌ها [English]
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