نوع مقاله : مقاله پژوهشی
نویسنده
دانشجوی کارشناسی ارشد،مدیریت کسب و کار،پیام نور واحد دماوند،دماوند، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسنده [English]
Business and business practices are one of the most important areas that were rapidly and strongly influenced by the use of new information, communication and Internet technologies. Many traditional methods of earning money have evolved and many new methods and values have emerged. Business model is a method of doing business in a way that the company and the organization can maintain and ensure its survival, in other words, generate revenue. At a glance, e-business is the application of all information and communication systems to strengthen and control business processes, and today these processes are developed using web-based technologies. In this article, an attempt has been made to deal with the components of the business model, how to design a business model, e-business models and review business models from different perspectives, and finally the business models of the onlinr store. The results of the hypotheses show that the business model (value proposition and value structure and revenue model) has a positive effect on business capabilities (relationship capability and internal capability).
کلیدواژهها [English]
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