نوع مقاله : مقاله پژوهشی
1 دانشیار دانشگاه ازاد اسلامی واحد تهران غرب
2 استادیار گروه مدیریت دانشگاه ازاد اسلامی واحد تهران غرب تهران ایران
3 دانشجوی کارشناسی ارشد مدیریت کسب و کار دانشگاه ازاد اسلامی واحد تهران غرب
عنوان مقاله [English]
Today, information technology, which is referred to as new technologies, has provided new opportunities in the labor market by creating dramatic changes. The research method is mixed (qualitative, quantitative). In the first stage, purposeful sampling based on the theoretical saturation of 15 people, in the second part, women entrepreneurs in small business in Tehran were considered by simple random sampling method of 92 people based on Cochran's formula. Data were analyzed by Spss and Smart Pls software. In order to measure the variables, a questionnaire extracted from the Delphi stage was used. In the communication technology model, a questionnaire with 3 dimensions (perceived usefulness, ease of use and use to support direct sales) and 13 items was used to measure the empowerment variable of women entrepreneurs. In business, a questionnaire with 4 dimensions (competence, perceived control, goal internalization and impact) and 11 items were used. The testing of hypotheses in the quantitative part also showed that perceived usefulness, ease of use and use to support direct sales have an impact on the empowerment of women entrepreneurs in business.