نوع مقاله : مقاله پژوهشی
کارشناسی ارشد مدیریت بازرگانی، گروه مدیریت بازرگانی، دانشکده مدیریت، اقتصاد و حسابداری، دانشگاه پیام نور، تهران، ایران
عنوان مقاله [English]
This study examines social media on the performance of women entrepreneurs. The research is descriptive in terms of purpose and descriptive in terms of how to collect information. Research data was collected through Likert five-choice questions in the research questionnaire. In the present study, in order to analyze the data obtained from the questionnaire, in accordance with the statistical needs of WARP-PLS software in the form of descriptive and inferential statistics in the form of linear and multiple regression has been used. The study population includes all managers of Instagram stores living in Tehran. Cochran's formula is used for an unlimited community, the total statistical population is 384 people. To calculate the sample size required for research using Cochran's formula at a confidence level of 5% Equivalent to 192 people. The study sample was collected by simple random sampling. The results showed that social network variables on women's entrepreneurial performance among store managers (3.55) social network variability on women's performance (1.65) social network link on women's performance (1.45) Instagram has a significant impact among store managers.