1 استاد گروه مدیریت بازرگانی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران
2 دکتری مدیریت بازرگانی، دانشگاه تهران، تهران، ایران
عنوان مقاله [English]
The researches of Scotto et al. (2022) and Sundarajan et al. (2022) have shown that current marketing research has generally focused on structures whose variables can be measured and the process of this research is mainly based on statistics, mathematical calculations or artificial intelligence. It Depends. This trend has caused many intelligent marketing structures to be neglected from the point of view of many marketing science researchers. In this regard, in Table 1, past, present and future marketing researches are shown from the perspective of scientometrics:
Table 1- Scientometrics of marketing research (past, present and future)
According to Table 1, researches in the current and future fields of the world are focused on discovering the hidden layers in marketing that the current variables and current methods are not able to support them scientifically, therefore artificial intelligence marketing is also a virgin field of research that neuroscience links with the structures of the unconscious mind and combines the experience of marketing and knowledge management with this linked set can be a suitable case for developing the knowledge edges of the science of marketing management.
According to the mentioned cases, the mission of the scientific journal of advertising and sales management is to develop and publish up-to-date articles in the field of commerce, especially marketing, which, with a forward-looking approach, seeks to discover new marketing strategies with an artificial intelligence approach. In the autumn issue of 1401, most of the articles in the field of intelligent marketing are covered.