دوره و شماره: دوره 3، شماره 4 - شماره پیاپی 12، دی 1401 

سخن سردبیر

Application of Modern Marketing Research in Today's Industries

صفحه 1-3

10.52547/JABM.3.2.1888

Tahmores Hasangholipour yasory؛ Mohammad Amin Torabi


مقاله مستخرج از رساله دکتری

Modeling the value creation process using viral marketing in order to bank branding (Case study: TejaratBank)

صفحه 90-105

10.52547/JABM.3.2.1846

Gholamreza Amiri؛ Mehdi Zakipour؛ Abdolreza Miri؛ Mohsen KhoonSiavash


مقاله پژوهشی

Typology of Efficient TVC Elements with Neuromarketing Approach

صفحه 106-118

10.52547/JABM.3.2.188496

Hooman Amiri؛ Ali Ghorbani؛ Mahshid Soleimani


مقاله مستخرج از رساله دکتری

Presenting a model for the development of systematic business-administrative ethics: the case study of Iranian banks

صفحه 119-141

10.52547/JABM.3.2.1901469

Javad ShamsiPour؛ AbulHasan Faqihi؛ Reza NajafBeigi؛ MohammadJavad Kameli


Developing a Marketing Model for Cinematographic Situations in Iran

صفحه 191-219

10.52547/JABM.3.2.19019013

Galia Heydarian؛ Ismail Hasanpour Qoruqchi؛ Vahid Makizadeh؛ Mohammad Ghafornia


Innovation and ranking of indicators related to the model of human resources management according to the resilience approach

10.52547/JABM.3.2.2541333

Mohammadhossein Zeinalabedinzadeh Mashhadi؛ Mohammadreza Kashefy Neishabouri؛ Abdullah Naami؛ Alireza Rousta