Application of Modern Marketing Research in Today's Industries

صفحه 1-3

10.52547/JABM.3.2.1888

Tahmores Hasangholipour yasory؛ Mohammad Amin Torabi

• سخن سردبیر
• اصل مقاله 143.43 K

Fairness Perceptions of Price Increases in the Case of Currency Crisis Affecting Domestic and Foreign Brands

صفحه 4-16

10.52547/JABM.3.2.9015

Mohsen Nazari؛ Atefeh Hesaraki

• مشاهده مقاله
• اصل مقاله 394.35 K

Investigating factors affecting the speed of internationalization with the mediating role of organizational agility in Pharmaceutical SME Companies of Alborz Province

صفحه 17-39

10.52547/JABM.3.2.1694

Hossein Norouzi؛ Soheila Khoddami؛ Haniye Bazrpour

• مشاهده مقاله
• اصل مقاله 569.89 K

The Effect of Job Crafting on Patients Satisfaction: with The Role of Moderate of Quality of Health Services (Case Study: Persian Gulf Hospital in Bushehr)

صفحه 40-54

10.52547/JABM.3.2.2541

Farzaneh Mashayekhi؛ Ebrahim Rajabpour؛ Heidar Ahmadi؛ Majid Esmaeilpour

• مشاهده مقاله
• اصل مقاله 504.3 K

Willingness to pay extra with the approach of luxury and the mediating role of perceived quality and self-congruity

صفحه 55-69

10.52547/JABM.3.2.2543

Somayeh Ahmadzadeh؛ Mostafa Parsaifard

• مشاهده مقاله
• اصل مقاله 538.76 K

Identifying the Challenges of the Business Model of Small and Medium Enterprises(SME) in the Path of Digital Transformation during the COVID-19 Epidemic

صفحه 70-88

10.52547/JABM.3.2.2501

Mahsa Akbari؛ Fereshte Sadat Ahmadi

• مشاهده مقاله
• اصل مقاله 652.54 K

The effect of brand coolness and brand advocacy on the brand equity of Esteghlal Sports Club with the mediating role of brand love

صفحه 89-99

10.52547/JABM.3.2.18846

Mohammad Bashokouh Ajirloo؛ Mehrdad Naserpour

• مشاهده مقاله
• اصل مقاله 417.3 K

Modeling the value creation process using viral marketing in order to bank branding (Case study: TejaratBank)

صفحه 90-105

10.52547/JABM.3.2.1846

Gholamreza Amiri؛ Mehdi Zakipour؛ Abdolreza Miri؛ Mohsen KhoonSiavash

• مشاهده مقاله
• اصل مقاله 616.1 K

Typology of Efficient TVC Elements with Neuromarketing Approach

صفحه 106-118

10.52547/JABM.3.2.188496

Hooman Amiri؛ Ali Ghorbani؛ Mahshid Soleimani

• مشاهده مقاله
• اصل مقاله 1.63 M

Presenting a model for the development of systematic business-administrative ethics: the case study of Iranian banks

صفحه 119-141

10.52547/JABM.3.2.1901469

Javad ShamsiPour؛ AbulHasan Faqihi؛ Reza NajafBeigi؛ MohammadJavad Kameli

• مشاهده مقاله
• اصل مقاله 497.1 K

Designing The Internet Advertising Model For The Brand Image Of Online Cosmetics And Health Businesses

صفحه 120-138

10.52547/JABM.3.2.1901474

Hamed Khorsandi Noshahri؛ Mohammad Mahmoudi Maymand؛ Kambiz Shahroodi

• مشاهده مقاله
• اصل مقاله 772.39 K

Designing the Resilience Model of Electronic Corporate Banking in the Conditions of Economic Sanctions

صفحه 139-190

10.52547/JABM.3.2.1901124

Hamidreza Jamshidi؛ Shadan vahabzadeh monshi؛ Leila Andervazh

• مشاهده مقاله
• اصل مقاله 1.37 M

Developing a Marketing Model for Cinematographic Situations in Iran

صفحه 191-219

10.52547/JABM.3.2.19019013

Galia Heydarian؛ Ismail Hasanpour Qoruqchi؛ Vahid Makizadeh؛ Mohammad Ghafornia

• مشاهده مقاله
• اصل مقاله 637.21 K

Innovation and ranking of indicators related to the model of human resources management according to the resilience approach

10.52547/JABM.3.2.2541333

Mohammadhossein Zeinalabedinzadeh Mashhadi؛ Mohammadreza Kashefy Neishabouri؛ Abdullah Naami؛ Alireza Rousta

• مشاهده مقاله