Journal of Advertising and Sales Management

"Approach in Business Management formerly"

 Quarterly Journal of Advertising and Sales Management (Advertising and Sales Management) , No. 85086 from the Ministry of Culture and Islamic Guidance, with the aim of producing and promoting humanities, in order to strengthen the exchange of the latest scientific, research and applied findings. Receives and publishes articles by researchers and experts.

About Journal of Advertising and Sales Management:

  • Country of Publication: Iran
  • Publisher: Persian Gulf University Press
  • Format: Print and Online
  • Start Publishing: Spring 2020
  • E-ISSN: 2717-0837
  • Available from:,,,
  • Frequency: Quarterly
  • Publication Dates: March, June, September, December
  • Advance Access: Yes
  • Language: Persian with English Abstracts
  • Scope: Bussines, Business Management
  • Type of Journal: Academic / Scholarly(B)
  • Open Access: Yes
  • Indexed & Abstracted: Yes
  • Refereeing and publication fee: Free
  • Policy: Peer Review()
  • Review Time: Nine Weeks, Approximately
  • Plagiarism: Several light software is used to prebent plagiarism; (Samim Noor)
  • Contact E-mail:
  • Alternate E-mail:

Downloading the article from the quarterly site is free.

This publication investigates plagiarism.

Please, when submitting the article, the commitment form and the conflict of interest form of the authors be signed by all authors and uploaded in the system.



This license allows others to download the works and share them with others as long as they credit them, but they can’t change them in any way or use them commercially.

Current Issue: Volume 3, Issue 4 - Serial Number 12, December 2022 

Editor-in-Chief Lecture

Application of Modern Marketing Research in Today's Industries

Pages 1-3


Tahmores Hasangholipour yasory; Mohammad Amin Torabi

Excerpt from a doctoral dissertation

Modeling the Process of Value Creation by Using Viral Marketing In Line With Branding In the Banking Industry (Case study: TejaratBank)

Pages 90-105


Gholamreza Amiri; Mehdi Zakipour; Abdolreza Miri; Mohsen Khoon Siavash

Original Article

Typology of Efficient TVC Elements with Neuromarketing Approach

Pages 106-118


Hooman Amiri; Ali Ghorbani; Mahshid Soleimani

Excerpt from a doctoral dissertation

Presenting a model for the development of systematic business-administrative ethics: the case study of Iranian banks

Pages 119-141


Javad ShamsiPour; AbulHasan Faqihi; Reza NajafBeigi; MohammadJavad Kameli

Compilation of the marketing model of cinematographic situations in Iran

Pages 191-219


Galia Heydarian; Ismail Hasanpour Qoruqchi; Vahid Makizadeh; Mohammad Ghafornia

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