Journal of Intelligent Strategic Management

Journal of Intelligent Strategic Management

Smart Model of Green Business Strategies Regarding the New Path to Increasing the Stock Price of Manufacturing Companies

Document Type : Original Article

Authors
Elham Sadat Khatami 1
Ali Reza Akbari Maham 2
Zahra Azizian 3
1 Master of Business Administration, Payam Noor University, Tehran, Iran
2 PhD in Business Administration, Marketing Focus, Bahonar University of Kerman, Kerman, Iran.
3 PhD in Business Administration, Policy Focus, Bahonar University of Kerman, Kerman, Iran.
bumara.3.2.15564.3523428878.367908
Abstract
The main objective of this research is to develop a smart model of green business strategies in manufacturing companies with the aim of increasing their stock price. In today's world, where environmental and sustainability issues have become one of the main priorities of organizations, manufacturing companies need to use smart and green approaches to increase stock value and gain investor trust. Focusing on green business strategies, this research examines how to utilize modern technologies and data analysis to improve economic performance and increase the stock price of companies. This research is qualitative and based on content analysis and was conducted through targeted interviews with senior managers, sustainability experts, and academic experts. The findings show that smartening green business strategies, while strengthening convergence in the decision-making process and effective use of environmental data, can lead to the promotion of collaborative behavior of managers and the definition of incentive structures. As a result, companies will be able to improve their economic performance and stock prices while improving stakeholder satisfaction.
Keywords
Green business strategies
smartening
data analysis
sustainability
stock prices
manufacturing companies
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