Journal of Intelligent Strategic Management

Journal of Intelligent Strategic Management

Developing a Model of Value-Added Pricing Strategies with an Intelligent Framework to Improve the Economic Performance of Companies

Document Type : Original Article

Authors
Shahram Yazdi Zadeh, 1
Emad Akbari 2
Mehran Shakeri 3
1 Master of Business Administration, Ferdowsi University of Mashhad, Mashhad, Iran
2 Master of Business Administration, Islamic Azad University, Torbet Heydarieh Branch, Torbet Heydarieh, Iran
3 PhD student in Management, Technology major, Jundishapur University of Ahvaz, Ahvaz, Iran.
bumara.3.2.15564.3245.588908
Abstract
The main objective of this research is to develop a model of value-added pricing strategies in companies based on an intelligent framework in order to sustainably improve their economic performance. In today's competitive environment, companies are forced to reconsider traditional pricing approaches and need to use intelligent and data-driven methods with a deep understanding of the value perceived by customers. In this regard, the present research, focusing on value-added strategies, has attempted to identify mechanisms that, while utilizing advanced technologies and data analysis, enable the formation of different and competitive pricing models. This research is qualitative and based on content analysis and was conducted through targeted interviews with senior managers, pricing experts, and academic experts. The findings show that creating an intelligent framework for value-added pricing strategy, while strengthening convergence in the decision-making process and effective use of environmental data, can lead to the promotion of collaborative behavior of managers and the definition of motivational structures. As a result, companies will be able to improve their economic performance and competitive advantage while improving customer satisfaction.
Keywords
Value-added strategies
value-based pricing
intelligent framework
improving economic performance
companies
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Journal of Intelligent Strategic Management
Volume 2, Issue 4 - Serial Number 4
Winter 2024
Pages 93-122