Journal of Intelligent Strategic Management

Journal of Intelligent Strategic Management

Strategic Alignment in Organizational Quality Management Using a Contingency Theory Perspective

Document Type : Original Article

Authors
Vajiheh Raisi
Nahid Faraji Birgani
PhD Student in Business Administration, University of Tehran, Tehran, Iran
bumara.3.2.15564.35836.669876594
Abstract
The aim of this paper is to examine the role of quality management (QM) in theory and practice using a contingency theory perspective. This research focuses on the role of QM in improving strategic collaboration in small and medium-sized enterprises (SMEs) using contingency theory to apply best practices. Inductive theory forms the basis of the research methodology, which includes case study analysis of five SMEs with repeated interviews (n = 45), focus groups (n = 5), and evidence analysis. According to the research findings, it was found that contingency variables (strategy, culture, life cycle, and customer focus) and their related types interacted with QM practices and were effective in shaping strategic collaboration between SMEs and their surrounding environment. This process, which is based on contingency methods, occurs uniquely in each SME and its respective environment compared to the overall best practices.
Keywords
Strategic alignment
quality management
contingency theory perspective
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