Journal of Intelligent Strategic Management

Journal of Intelligent Strategic Management

The Role of IT Importer Strategy on the Chain of Intelligent IT Adoption Connectivity and Organizational Learning

Document Type : Original Article

Authors
Soamyeh Ahmadzadeh 1
Hamid Reza Talaei 2
Mahdi Doosti 3
1 Department of Management, Faculty of Management and Innovation, Shahid Ashrafi Esfahani University, Isfahan, Iran.
2 Assistant Prof., Department of Management, Faculty of Administrative Sciences and Economics, Arak University, Arak, Iran.
3 Graduate, Department of Management, Faculty of Management and Innovation, Shahid Ashrafi Esfahani University, Isfahan, Iran.
bumara.2025.372103.4803
Abstract
Objective: Smart information technologies are an important strategic asset for organizations that can be used to improve organizational performance and strategic competition. However, the adoption and dissemination of smart information technologies are complex processes that are influenced by several factors. The purpose of this research is to provide a model to investigate the role of information technology importer strategy on the communication chain of intelligent information technology and organizational learning.

Methodology: The method of this research is applied in terms of purpose and survey in terms of data collection. The tool of data collection in this research was a questionnaire. For this purpose, 450 questionnaires were distributed among the employees of Zob Ahan Isfahan Company, of which 420 were returned. Structural equation modeling approach based on partial least squares has been used for data analysis.

Findings: The findings showed that the strategy of introducing information technology directly leads to the strengthening of organizational learning and enables organizations to adapt to environmental changes and emerging technologies. However, the moderating role of media literacy in this process was not significant, which may be due to other factors such as the high level of media literacy of users or the greater influence of organizational and cultural variables.

Conclusion: The results show that the adoption of intelligent information technology as a key factor in improving organizational performance is influenced by variables such as perceived usefulness and perceived ease of use. User acceptance as a fundamental variable plays an important role in the success of IT strategies.
Keywords
Intelligent Information Technology
IT Importer Strategy
IT Adoption
Organizational Learning

Subjects

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