Journal of Intelligent Strategic Management

Journal of Intelligent Strategic Management

Smart Strategic Management Paradigms in the Age of Metaverse

Editor-in-Chief Lecture

Authors
Mohammad Amin Torabi 1
Zahra Alipour Darvishi 2
1 PhD in Business Administration, University of Tehran, Tehran, Iran
2 Associate Professor, Islamic Azad University, North Tehran Branch, Tehran, Iran
bumara.3.2.15564.35836.66987950
Abstract
The rapid technological evolution of the 2020s, particularly the emergence of immersive platforms such as the metaverse, has redefined core principles of strategic management. The metaverse, as a multidimensional, nonlinear digital ecosystem integrating AI, blockchain, virtual reality, and data-driven economics, challenges the validity of traditional strategic frameworks. This study aims to identify and critically analyze the emerging paradigms of smart strategic management in the age of the metaverse, drawing upon theoretical synthesis and structured analysis of 2025 research outputs.
Fifteen key paradigms are introduced and categorized across five domains: (1) real-time, AI-enabled decision-making and predictive analytics; (2) decentralized governance models based on blockchain and DAOs; (3) participatory, customer-centric strategy design within immersive environments; (4) adaptive, risk-sensitive and continuously learning strategies under high uncertainty; and (5) ethical strategy, data privacy management, and token-based digital economies. The findings reveal that future-facing organizations must transition from linear, static strategic models toward hybrid, intelligent, and adaptive systems founded on continuous learning, networked collaboration, scenario simulation, and algorithmic foresight.
The paper proposes a conceptual model of intelligent strategic management, offering a forward-looking framework for executives, strategists, and policy-makers to build multi-layered, context-aware, and resilient decision systems in metaverse-driven environments. Ultimately, the metaverse is not just a digital innovation—it is a fundamental shift in strategic thinking, organizational architecture, and value creation logic.
Keywords
Strategic Management
Artificial Intelligence
Metaverse
Smart Decision-Making
Management Paradigms
Decentralized Organizations
Blockchain Governance
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