Journal of Intelligent Strategic Management

Journal of Intelligent Strategic Management

Explaining the impact of competitive pressure, management support, performance expectations, and human resource roles on the adoption of artificial intelligence in human resource management

Document Type : Original Article

Authors
Najmeh Jalaliyan 1
Azam Tadayon 1
Babak Khorshidi 1
Mehdi Fazli Aghdaei 2
1 Department of Management, Payam Noor University, Tehran, Iran.
2 Department of Mathematics, payam noor university, Tehran, Iran.
10.87453/bumara.2026.373601.4328
Abstract
The purpose of this research is to explain the impact of competitive pressure, management support, performance expectations and the roles of human resources on the adoption of artificial intelligence in human resource management (case study: Shiraz Petrochemical Company). The research method is of an applied type based on the purpose and is descriptive-survey in nature. Research data was collected through five-choice Likert questions in the research questionnaire. In the present study, in order to analyze the data obtained from the questionnaire, according to the statistical need, SPSS and PLS statistical software were used in the form of two sections of descriptive and inferential statistics. The population of this study is experienced managers and line managers and experienced employees in the operational and executive units of the petrochemical company, with a total statistical population of 92 people. In order to calculate the sample size based on the whole number method, due to the small size of the population, members of the population are selected as a sample. The results of the study show that the effect of competitive pressure on the behavioral intention to accept intelligence is significant (8.46); the effect of management support on the behavioral intention to accept artificial intelligence is significant (8.16); the effect of performance expectation on the behavioral intention to accept artificial intelligence is significant (9.07); the effect of strategic partner on the behavioral intention to accept artificial intelligence is significant (8.04); the effect of administrative expert on the behavioral intention to accept intelligence is significant (8.19); the effect of outstanding employee (index) on the behavioral intention to accept artificial intelligence is significant (9.83). ; the effect of change factor on the behavioral intention to accept artificial intelligence is significant (9.24). The results showed that competitive pressure, support Management, performance expectation, strategic partner, outstanding employee (indicator), administrative expert, and change agent have a significant effect on the behavioral intention to adopt artificial intelligence in human resource management of Shiraz Petrochemical Company.
Keywords
Competitive flux
Management support
Performance expectations
Human resource roles and adoption of artificial intelligence

Subjects

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