Journal of Intelligent Strategic Management

Journal of Intelligent Strategic Management

Volume & Issue: Volume 4, Issue 3 - Serial Number 11, Autumn 2025 
Number of Articles: 19

Consumer behavior model based on augmented reality

Pages 337-366

10.87453/bumara.2025.372311.4851

Mohammad Mahmoudi Meymand, Zeynab Torfeh, Yazdan Shirmohammadi, Seyed Mahmoud Hoseini Amiri

Investigating factors affecting the adoption of social media marketing in Iranian medical tourism

Pages 557-612

10.87453/bumara.2025.372317.4857

Mohsen Ganji Kho, Farshid Movaghar Moghadam, Ataollah Harandi, Shadan Vahabzadeh Monshi