نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناسی ارشد مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران
2 دکتری مدیریت بازرگانی، گرایش سیاست گذاری، دانشگاه پیام نور، تهران ، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The purpose of this research is to investigate the effect of green business on the increase in stock prices of manufacturing companies. in this
The research has tried to identify the effect of each component of green business on the increase in the stock price of manufacturing companies, so that by applying the results of this research, necessary measures can be taken to increase the stock price of manufacturing companies.
Green business components in this research include green marketing, green human resources,
Green supply chain, green technology, policies and laws, green thinking and corporate social responsibility and the meaning of
The stock price is the same as the stock market price in the stock exchange. The research method of the current research is descriptive-correlational and applied in terms of purpose and survey in terms of execution method. The tools used in this research were library studies and documents that were taken and used in the form of extracts from the collection of domestic Iranian and foreign journals located on reputable scientific sites and publications approved by the Ministry of Science. The results obtained from This research indicates that green business has a positive and direct effect on the increase in stock prices of manufacturing companies.
کلیدواژهها [English]
)