نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی کارشناسی ارشد. مدیریت کسب و کار، گروه مدیریت، دانشگاه پیام نور، تهران، ایران.
2 عضو هیئت علمی دانشگاه ارومیه، ارومیه، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The value of GIS in the marketing industry has never been greater than it's today. Small and large businesses alike can use GIS as an essential tool in managing sales areas, displaying and visualizing customers, routing sales, and developing business strategies. So far, valuable studies have been conducted in the field of marketing and have led to the emergence of new knowledge, of which location-based marketing is one. Location-based marketing is a relatively new topic that combines the power of visualization and geographic analysis with marketing techniques and insights to achieve more effective goals, such as selling products, services, and ideas. Therefore, it can be said that location-based marketing is considered an important issue for most companies. In this research, in order to investigate location-based marketing and its effect on improving the economic environment, the researcher has first achieved a classification of these tactics by using library studies and reviewing previous research. The following is a review of location-related marketing topics (geomarketing). In the end, this research has ended with a conclusion and suggestions.
کلیدواژهها [English]
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