سخن سردبیر
عنوان مقاله English
نویسندگان English
The spring 2023 issue of our scientific research journal focuses on strategic management and the application of new technologies in various fields, providing a comprehensive review of current achievements and challenges in these fields. This issue includes six research articles, each of which examines an aspect of the interaction between strategic management and advanced technologies. The first article, titled "Strategic Management of Cloud Computing in Healthcare Organizations," discusses the key role of cloud computing in improving the performance and efficiency of healthcare organizations. In the second article, "Investigating the Effects of a Competitive Mindset on the Efficiency of Small and Medium-Sized Enterprises with a Moderating Role in Strategic Growth," the authors analyze the impact of competition on the performance of small and medium-sized enterprises and its role in the strategic growth path of these companies. The third article, titled "Strategic Risk Management in the Energy Industry Based on Artificial Intelligence Algorithm," discusses the application of artificial intelligence in identifying and managing risks in the energy industry. In the fourth article, “Strategic Management in Project Leadership with an Emphasis on Smartization,” the authors examine the role of smart technologies in optimizing project management. The fifth article, “Creating Smart Strategies for NFTs Considering Brand Power,” addresses strategic solutions for developing and managing NFTs with brand power in mind, and the sixth article, “A Look at the Strategic Management of Global Marketing of Companies Together with a Focus on Artificial Intelligence,” analyzes the role of artificial intelligence in improving global marketing strategies. The overall analysis of these articles shows the importance of integrating new technologies such as cloud computing, artificial intelligence, and NFTs with traditional management processes, which can significantly help improve efficiency, increase productivity, and enhance the competitive position of organizations. Also, strengthening the competitive mindset in small and medium-sized enterprises and the intelligent use of new technologies in project management and global marketing are among the key topics discussed in this issue. Conclusion This publication emphasizes the need to implement innovative and strategic solutions in organizations to face the challenges in today's competitive and changing environments. By providing diverse and valuable content, this issue is considered a suitable reference for managers, researchers and students in various management and technological fields.
کلیدواژهها English