The Summer 1402 issue of our scientific research journal presents a collection of innovative and diverse research articles that delve into the intricate relationship between strategic management and advanced technologies across various managerial and technological domains. This issue emphasizes the application of technologies such as the Internet of Things (IoT), CRISP data mining, multi-criteria decision-making models, artificial intelligence (AI), and online brand communities, highlighting their pivotal roles in enhancing the performance of organizations and companies.
The studies featured in this issue underscore the significance of integrating cutting-edge technologies with traditional management processes, which can lead to increased efficiency, productivity, and enhanced competitive positioning in global markets. Specifically, the presentation of optimized time management models based on IoT and CRISP data mining in Iran Khodro Company, strategic alignment of quality management with organizational goals through contingency theory, and the use of Fuzzy TOPSIS models in supplier selection within the steel industry exemplify the practical applications of these technologies in improving decision-making processes and organizational productivity.
Furthermore, the examination of the impact of Dual-Power Marketing on market and financial performance through intelligent management approaches and the analysis of online brand communities' characteristics on customer interaction and loyalty demonstrate the critical role of intelligent marketing strategies and communication technologies in strengthening the relationship between organizations and their customers. These studies illustrate that the intelligent use of advanced technologies can enhance customer satisfaction, increase sales, and foster brand loyalty.
In conclusion, this summer issue emphasizes the necessity of implementing innovative and strategic solutions within organizations to address the challenges of today's dynamic and competitive environments. By offering a diverse and valuable array of content, this journal serves as an essential reference for managers, researchers, and students in various managerial and technological fields.