The Fall 1402 issue of our scientific research journal presents a collection of innovative and diverse research articles that delve into the intricate relationship between strategic management and advanced technologies across various managerial and technological domains. This issue emphasizes the application of technologies such as ERP systems, intelligent human resource management, geomarketing, smart green branding, intelligent industrial content marketing, and brand valuation models, highlighting their pivotal roles in enhancing the performance of organizations and businesses.
The studies featured in this issue underscore the significance of integrating cutting-edge technologies with traditional management processes, which can lead to increased efficiency, productivity, and enhanced competitive positioning in complex and dynamic markets. Specifically, the design of an ERP system for performance-oriented maintenance in clinics, the development of an intelligent strategic human resource management model considering the role of human resource value accounting in municipalities, and the formulation of a smart geomarketing model to strengthen economic strategies in businesses exemplify the practical applications of these technologies in improving decision-making processes and organizational productivity.
Furthermore, the examination of smart green branding and the design of green pricing models with a competitive advantage approach in complex environments demonstrate the critical role of sustainable and green marketing strategies in strengthening the competitive position of organizations. Additionally, intelligent industrial content marketing with a focus on designing pricing models for value creation in B2B markets and the development of brand valuation models as key indicators in intelligent strategic marketing and business management highlight the importance of the intelligent use of content and branding in creating added value and increasing customer loyalty.
In conclusion, this issue emphasizes the necessity of implementing innovative and strategic solutions within organizations to address the challenges of today’s complex and competitive environments. By offering a diverse and valuable array of content, this journal serves as an essential reference for managers, researchers, and students in various managerial and technological fields.