نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
The Winter 1402 issue of our scientific research journal presents a collection of innovative and diverse research articles that delve into various aspects of strategic management and smartization across different managerial and economic domains. This issue focuses on the smartization of green business strategies, strategic transformation in marketing management, portfolio optimization, financial managers' skills in intelligent strategic management, value-added pricing strategies, smart value strategies, and organizational justice in strategic management, highlighting the pivotal role of advanced technologies in enhancing organizational performance and increasing productivity.
The studies featured in this issue underscore the importance of integrating cutting-edge technologies with traditional management processes, which can lead to increased efficiency, productivity, and enhanced competitive positioning in complex and dynamic markets. Specifically, the smartization model of green business strategies for a novel path to increase the stock prices of manufacturing companies, the strategic transformation in marketing management with the intelligent impact of marketing mix factors on customer retention, portfolio optimization in the stock market bubble environment, a framework for enhancing corporate stock value through the financial managers' skills in intelligent strategic management, and the development of value-added pricing strategies are examples of the practical applications of these technologies in improving decision-making processes and organizational productivity.
Additionally, the examination of smart value strategies and the differences between value engineering and value management on managers' behaviors, as well as the role of organizational justice and job satisfaction in the intelligent strategic management of organizational citizenship behaviors, highlight the critical importance of the intelligent use of advanced strategies and technologies in creating added value and increasing employee and customer satisfaction.
In conclusion, this issue emphasizes the necessity of implementing innovative and strategic solutions within organizations to address the challenges of today's complex and competitive environments. By offering a diverse and valuable array of content, this journal serves as an essential reference for managers, researchers, and students in various managerial and economic fields.
کلیدواژهها English