مدیریت استراتژیک هوشمند

مدیریت استراتژیک هوشمند

نقش استراتژی وارد کننده فناوری اطلاعات بر زنجیره ارتباط پذیرش فناوری اطلاعات هوشمند و یادگیری سازمانی

نوع مقاله : مقاله پژوهشی

نویسندگان
سمیه احمدزاده 1
حمیدرضا طلایی 2
مهدی دوستی 3
1 گروه مدیریت، دانشکده مدیریت و نوآوری، دانشگاه شهید اشرفی اصفهانی، اصفهان، ایران.
2 استادیار، گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اراک، اراک، ایران.
3 دانش‌آموخته، گروه مدیریت، دانشکده مدیریت و نوآوری، دانشگاه شهید اشرفی اصفهانی، اصفهان، ایران.
bumara.2025.372103.4803
چکیده
هدف: فناوری‌های اطلاعاتى هوشمند، دارایی استراتژیک مهمی برای سازمان‌ها به شمار می‌روند که می‌توان از آن‌ها برای بهبود عملکرد سازمانی و رقابت راهبردی استفاده نمود. با این حال پذیرش و انتشار فناوری‌های اطلاعاتى هوشمند، فرآیندهایی پیچیده هستند که تحت تأثیر عوامل متعددی قرار دارند. هدف این پژوهش ارائه مدلی جهت بررسی نقش استراتژی واردکننده فناوری اطلاعات بر زنجیره ارتباط فناوری اطلاعات هوشمند و یادگیری سازمانی است.

روش پژوهش: روش این پژوهش از نظر هدف کاربردی و از حیث گردآوری داده‌ها پیمایشی است. ابزار گردآوری داده‌ها در این پژوهش، پرسشنامه بوده است. بدین منظور تعداد450 پرسشنامه میان کارکنان شرکت ذوب آهن اصفهان توزیع گردید که از این میان تعداد 420 عدد بازگشت داده شد. برای تجزیه و تحلیل داده‌ها از رویکرد مدل سازی معادلات ساختاری مبتنی بر حداقل مربعات جزئی استفاده شده است. یافته‌ها: یافته‌ها نشان داد که استراتژی واردکننده فناوری اطلاعات، به‌طور مستقیم به تقویت یادگیری سازمانی منجر می‌شود و سازمان‌ها را قادر می‌سازد تا با تغییرات محیطی و فناوری‌های نوظهور سازگار شوند. با این حال، نقش تعدیلگر سواد رسانه‌ای در این فرآیند معنادار نبوده که ممکن است ناشی از عوامل دیگری مانند سطح بالای سواد رسانه‌ای کاربران یا تأثیر بیشتر متغیرهای سازمانی و فرهنگی باشد.

نتیجه‌گیری: نتایج نشان می‌دهد پذیرش فناوری اطلاعات هوشمند به‌عنوان یک عامل کلیدی در بهبود عملکرد سازمانی، تحت تأثیر متغیرهایی نظیر سودمندی درک‌شده و سهولت استفاده درک‌شده قرار دارد. پذیرش کاربران به‌عنوان یک متغیر اساسی، نقشی مهم در موفقیت استراتژی‌های فناوری اطلاعات ایفا می‌کند.

کلیدواژه‌ها: فناوری اطلاعات هوشمند، استراتژی واردکننده فناوری اطلاعات، پذیرش فناوری اطلاعات، یادگیری سازمانی.
کلیدواژه‌ها
فناوری اطلاعات هوشمند
استراتژی واردکننده فناوری اطلاعات
پذیرش فناوری اطلاعات
یادگیری سازمانی

موضوعات

عنوان مقاله English

The Role of IT Importer Strategy on the Chain of Intelligent IT Adoption Connectivity and Organizational Learning

نویسندگان English

Soamyeh Ahmadzadeh 1
Hamid Reza Talaei 2
Mahdi Doosti 3
1 Department of Management, Faculty of Management and Innovation, Shahid Ashrafi Esfahani University, Isfahan, Iran.
2 Assistant Prof., Department of Management, Faculty of Administrative Sciences and Economics, Arak University, Arak, Iran.
3 Graduate, Department of Management, Faculty of Management and Innovation, Shahid Ashrafi Esfahani University, Isfahan, Iran.
چکیده English

Objective: Smart information technologies are an important strategic asset for organizations that can be used to improve organizational performance and strategic competition. However, the adoption and dissemination of smart information technologies are complex processes that are influenced by several factors. The purpose of this research is to provide a model to investigate the role of information technology importer strategy on the communication chain of intelligent information technology and organizational learning.

Methodology: The method of this research is applied in terms of purpose and survey in terms of data collection. The tool of data collection in this research was a questionnaire. For this purpose, 450 questionnaires were distributed among the employees of Zob Ahan Isfahan Company, of which 420 were returned. Structural equation modeling approach based on partial least squares has been used for data analysis.

Findings: The findings showed that the strategy of introducing information technology directly leads to the strengthening of organizational learning and enables organizations to adapt to environmental changes and emerging technologies. However, the moderating role of media literacy in this process was not significant, which may be due to other factors such as the high level of media literacy of users or the greater influence of organizational and cultural variables.

Conclusion: The results show that the adoption of intelligent information technology as a key factor in improving organizational performance is influenced by variables such as perceived usefulness and perceived ease of use. User acceptance as a fundamental variable plays an important role in the success of IT strategies.

کلیدواژه‌ها English

Intelligent Information Technology
IT Importer Strategy
IT Adoption
Organizational Learning
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