مدیریت استراتژیک هوشمند

مدیریت استراتژیک هوشمند

از استراتژی‌زدایی تا عادت‌سازی هوشمند: راهنمایی نوین برای مدیریت استراتژیک در عصر هوش مصنوعی

نوع مقاله : مقاله پژوهشی

نویسنده
گروه آموزشی مدیریت دولتی، دانشکده مدیریت و اقتصاد، دانشگاه آزاد اسلامی واحد علوم و تحقیقات، تهران، ایران.
چکیده
در دهه اخیر، مدیریت استراتژیک تحت تاثیر گسترش فناوری‌های نوین، به ویژه هوش مصنوعی قرار گرفته است. تحول دیجیتال و گسترش هوش مصنوعی، فرصت‌ها و تهدیدات بی‌سابقه‌ای را در حوزه مدیریت استراتژیک هوشمند ایجاد کرده است. پژوهش‌های متعددی بر مزایای هوش مصنوعی در تحلیل و تصمیم‌گیری استراتژیک تمرکز کرده‌اند، اما پیامدهای منفی و پنهان آن کمتر مورد توجه قرار گرفته است هر چند استفاده گسترده و فراگیر از هوش مصنوعی در عرصه مدیریت استراتژیک موجب ارتقای سرعت تحلیل و تصمیم‌گیری شده است، اما وابستگی زیاد به این فناوری در مدیریت استراتژیک می‌تواند پیامدهایی چون مهارت‌زدایی مدیران، کاهش خلاقیت، بی‌توجهی به خطاهای سیستمی، بازتولید کلیشه‌های قبلی، مقاومت در برابر تغییر و از بین رفتن مزیت رقابتی را به همراه داشته باشد. این مقاله به کمک روش پژوهش نوآورانه تبارشناسی مبتنی بر مثال نقض، ابتدا آسیب‌های ناشی از بکارگیری بی‌رویه هوش مصنوعی در بستر مدیریت استراتژیک را واکاوی می‌کند و سپس برای نخستین بار، راهنمایی پنج مرحله‌ای برای استقرار اثربخش هوش مصنوعی استراتژیک ارائه می‌دهد. این راهنما شامل مراحل استراتژی‌زدایی هوشمند، انسان‌گرایی هوشمند، ابزارزدایی هوشمند، مزیت‌گرایی هوشمند و عادت‌سازی هوشمند است که می‌تواند چارچوبی نوین برای بهره‌گیری متوازن، خلاقانه و پایدار از هوش مصنوعی در مدیریت استراتژیک فراهم آورد. نوآوری پژوهش در ترکیب رویکرد پساکیفی انتقادی با راهکارهای کاربردی است که به مدیران، پژوهشگران و سیاست‌گذاران کمک می‌کند تا به جای وابستگی کامل به تکنولوژی، از هوش مصنوعی به عنوان ابزاری در خدمت انسان جهت ارزیابی، بهبود و تغییر عادت‌ها استفاده نمایند.
کلیدواژه‌ها

موضوعات


عنوان مقاله English

From De-strategizing to Intelligent Habituation: A Novel Guide for Strategic Management in the Age of Artificial Intelligence

نویسنده English

Nima Eskandarinia
Public Management, Management & Science Faculty, Islamic Azad University, Science & Research, Tehran, Iran.
چکیده English

In recent decades, strategic management has been profoundly influenced by the rapid expansion of emerging technologies, particularly artificial intelligence (AI). While numerous studies have emphasized the benefits of AI in strategic analysis and decision-making, its negative and latent consequences have received comparatively little attention. The widespread adoption of AI, despite enhancing speed and accuracy, can lead to consequences such as managerial deskilling, reduced creativity, reinforcement of past biases, and erosion of competitive advantage. This study employs an innovative genealogical negative case approach to first examine the adverse effects of excessive AI deployment in strategic management. Then, For the first time, it proposes a five-step framework for the effective implementation of strategic AI, encompassing intelligent de-strategizing, intelligent humanism, intelligent de-tooling, intelligent advantage, and intelligent habituation. This framework provides a balanced, creative, and sustainable approach for leveraging AI in strategic management. The novelty of this research lies in its combination of a critical post-qualitative perspective with practical solutions, enabling managers, researchers, and policymakers to use AI not as an exclusive dependency, but as a tool that serves humans in assessing, improving, and reshaping organizational habits.

کلیدواژه‌ها English

Post-strategy Management
Genealogical Negative Case Approach
Artificial Intelligence
Intelligent De-strategizing
Intelligent Habituation
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