مدیریت استراتژیک هوشمند

مدیریت استراتژیک هوشمند

الگوی پیاده‌سازی زنجیره تأمین هوشمند در صنعت خودروسازی

نوع مقاله : مقاله پژوهشی

نویسندگان
1 گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اراک، اراک، ایران.
2 گروه مدیریت صنعتی، دانشکده اقتصاد و مدیریت، دانشگاه لرستان، خرم آباد، ایران.
چکیده
پیشرفتهای سریع فناوری نیروی محرکهای است که بنگاه‌های تولیدی را وادار میکند تا از یک الگوی سنتی به هوشمندسازی زنجیره تأمین برای مدیریت مناسب تقاضا و عرضه خود روی بیاورند. این پژوهش به ارائه الگویی جهت اجرای زنجیره تأمین هوشمند در صنعت خودروسازی ایران می‌پردازد. پژوهش از نظر هدف، کاربردی و توسعه‌ای، از نظر ماهیت داده‌ها، کیفی و از نظر نحوه گردآوری داده‌ها، توصیفی است که با استفاده‌از روش تحلیل مضمون انجام شد. جامعه آماری از متخصصان و خبرگان صنعت خودروسازی کشور تشکیل و نمونه‌برداری به‌صورت هدف‌مند انجام شد. داده‌ها به روش مصاحبه نیمه‌ساختاریافته گردآوری و تا دستیابی‌به معیار کفایت نظری داده‌ها با 13 نفر مصاحبه گردید. فرایند کدگذاری داده‌ها با استفاده‌از نرم‌افزار مکس کیودا انجام شد. 139 مضمون پایه، 38 مضمون سازمان‌دهنده و 6 مضمون فراگیر شناسایی و تحلیل گردید. مضامین فراگیر عبارت‌انداز: چالش‌های زنجیره تأمین، الزامات زنجیره تأمین، جریان اصلی تولید هوشمند، عملکرد زنجیره تأمین، پیامدهای محیطی به‌کارگیری زنجیره تأمین و نتایج درون سازمانی اجرای زنجیره تأمین هوشمند. مطابق یافته‌های پژوهش، شرکت‌های خودروسازی می‌توانند با درک اقتضائات محیط رقابتی فعلی، استفاده‌از الگوی اجرایی کارآمد، بهره‌گیری‌از همکاری مشترک به‌ویژه در فناوری‌های پیشرفته، تأمین نیروی متخصص و آموزش نیروی کار، زمینه بهره‌گیری از تولید هوشمند را در شرکت خود فراهم کنند. نوآوری پژوهش حاضر یافتن عوامل هوشمندسازی و ترکیب صحیح آن‌ها و درنهایت دستیابی‌به الگویی جامع در صنعت خودروسازی، بود.
کلیدواژه‌ها

موضوعات


عنوان مقاله English

Digital Supply Chain Implementation Model in Automotive Industry

نویسندگان English

Amir Ehsan Zahedi 1
Mahdiyeh Haghighat 2
1 Management department, Administration sciences and economy faculty, Arak university, Arak, iran.
2 industrial management department, economics and management faculty, lorestan university, khorramabad, iran.
چکیده English

Rapid technological advances are the driving force that forces manufacturing firms to shift from a traditional model to smart supply chain management for proper management of their demand and supply. This study presents a model for implementing digital supply chain in the Iranian automotive industry. The research is applied and developmental in terms of its purpose, qualitative in terms of the nature of the data, and descriptive in terms of the method of data collection, which conducted using thematic analysis. The statistical population formed from specialists and experts in the country's automotive industry and sampling carried out purposefully. Data collected using a semi-structured interview method and 13 people interviewed until the theoretical adequacy criterion of the data achieved. The data coding process carried out using MAXQDA software. 139 basic themes, 38 organizing themes, and 6 overarching themes identified and analyzed. The overarching themes include: supply chain challenges, supply chain requirements, mainstream smart manufacturing, supply chain performance, environmental consequences of implementing a supply chain, and internal outcomes of implementing a smart supply chain. According to the research findings, automotive companies can prepare the ground for utilizing smart manufacturing in their company by understanding the requirements of the current competitive environment, using an efficient executive model, utilizing joint collaboration, especially in advanced technologies, providing specialized personnel, and training the workforce. The innovation of the present research was to find digitization factors and their correct combination, and ultimately achieving a comprehensive model in the automotive industry.

کلیدواژه‌ها English

Artificial Intelligence
Automotive Industry
BlockChain
Digital Supply Chain
Internet of Things
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