The purpose of this research is to examine the definitions and concepts of religion marketing and its challenges in the digital age. Religion marketing, as an emerging field of study, tries to apply the principles and techniques of marketing in religious services.This concept faces new challenges in the digital world. One of the main challenges is interacting with the online community. Social media, websites, and digital platforms provide new opportunities to connect with community members, but they can also quickly create communication crises.

In the digital age, the management of information security and privacy is of great importance, because privacy violations can harm the increase of public trust and belief in religious programs and organizations. Also, the scalability of religious marketing in the digital world is an important challenge; Because it increases the need for continuous online presence and continuous communication with contacts. In general, religious marketing in the digital age needs a balance between technological efficiency and religious values ​​in order to provide its services in the best possible way and enjoy the trust of society.