Application of Modern Marketing Research in Today's Industries

سخن سردبیر

نویسندگان

1 Professor, Department of Business Management, Faculty of Management, University of Tehran, Tehran, Iran.

2 Ph.D. in Business Management, Department of Business Management, University of Tehran, Tehran, Iran

چکیده

Traditional marketing structures have gradually eroded and their low effectiveness in today''s technology-oriented businesses and industries has become less than before. Looking at today''s modern marketing research in world-renowned journals, we find that the nature of the research is directly derived from data mining techniques and artificial intelligence among the multitude of data that have been used from several companies and industrial plants. Also, the solutions obtained from the main body of this research have an optimal level of accuracy (%95), which shows a tremendous improvement compared to previous traditional research. In this issue, it has been tried to publish articles whose approach was in the field of artificial intelligence marketing by using data mining to help the industry. Their research, generally using data mining science, process mining and electroencephalography, has led to the identification of consumer patterns with big data, the design of intelligent marketing patterns, and the design of products with technological promotion.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Application of Modern Marketing Research in Today's Industries

نویسندگان [English]

  • Tahmores Hasangholipour yasory 1
  • Mohammad Amin Torabi 2
1 Professor, Department of Business Administration, Faculty of Management, University of Tehran, Tehran, Iran
2 Ph.D. in Business Management, Department of Business Management, University of Tehran, Tehran, Iran
چکیده [English]

Traditional marketing structures have gradually eroded and their low effectiveness in today''s technology-oriented businesses and industries has become less than before. Looking at today''s modern marketing research in world-renowned journals, we find that the nature of the research is directly derived from data mining techniques and artificial intelligence among the multitude of data that have been used from several companies and industrial plants. Also, the solutions obtained from the main body of this research have an optimal level of accuracy (%95), which shows a tremendous improvement compared to previous traditional research. In this issue, it has been tried to publish articles whose approach was in the field of artificial intelligence marketing by using data mining to help the industry. Their research, generally using data mining science, process mining and electroencephalography, has led to the identification of consumer patterns with big data, the design of intelligent marketing patterns, and the design of products with technological promotion.

کلیدواژه‌ها [English]

  • Modern Marketing
  • Pragmatic Marketing
  • Today''s Industries
  • Marketing Research

مراجع

Daga, A. (2022). Transformation of Marketing Communication: Traditional V/S Modern Mediums (Doctoral dissertation, School of Petroleum Management).
Erkin, G., & Muborak, R. (2022). Modern marketing concept. Web of Scientist: International Scientific Research Journal, 3(8), 60-66.
Han, S., Li, C., Li, P., Zhao, M., & Liu, N. (2022, March). Enterprise Marketing Strategy Based on Data Mining Technology. I
Muhammedrisaevna, T. M. S., & Sadikovna, S. M. (2022). Development Trends in Marketing Communications in 2020-2022. European Multidisciplinary Journal of Modern Science, 4, 819-822.
Sarvinoz, R., & Asadbek, R. (2022). The importance of information technology in the field of marketing. Web of Scientist: International Scientific Research Journal, 3(7), 452-457.

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