The aim of this study is to design a strategic market-oriented entrepreneurial model based on artificial intelligence, with an emphasis on the psychological traits of entrepreneurs in the tourism industry. The target population of this research includes entrepreneurs in the tourism industry in Tehran. The research is exploratory in nature and uses a mixed-exploratory method for data collection. The quantitative sample consisted of 275 tourism industry entrepreneurs, selected through random sampling. To test the model, the formulated hypotheses were analyzed using path analysis and Amos software. The results of the quantitative phase revealed that the causal factors influencing tourism marketing include motivation, emotional value, entertainment, and annoyance. Furthermore, intervening factors such as achievement orientation, creativity and innovation, and independence were identified. The findings indicate that attention to the psychological needs of both tourists and entrepreneurs is of great importance in the country. The study also suggests that, considering the entrepreneurial psychological model and the mental characteristics of entrepreneurs, it is possible to move towards market leadership and create new entrepreneurial ventures in the tourism industry. The results of this research can serve as a basis for designing market-oriented and strategic businesses in the tourism industry, utilizing artificial intelligence and the psychological traits of entrepreneurs.