مدیریت استراتژیک هوشمند

مدیریت استراتژیک هوشمند

طراحی مدل مفهومی هم‌‌آفرینی ارزش در نظام آموزش عالی (مورد مطالعه: دانشگاه آزاد اسلامی ایران)

نوع مقاله : مقاله پژوهشی

نویسندگان
گروه علوم تربیتی، واحد بجنورد، دانشگاه آزاد اسلامی، بجنورد، ایران.
چکیده
هدف: پژوهش حاضر با هدف طراحی مدل هم آفرینی ارزش در نظام آموزش عالی انجام گرفته است.
روش شناسی پژوهش: مراحل انجام این پژوهش شامل سه بخش است: بخش کیفی فاز اول (مطالعات کتابخانه ای / تحلیل مضمون)، بخش دوم کیفی (مصاحبه / تحلیل مضمون) و بخش سوم کمی (پرسشنامه / آمار استنباطی). بنابراین در ابتدا با روش مطالعه کتابخانه ای مبانی نظری و پیشینه پژوهش مورد بررسی قرار گرفت و کدهای اولیه استخراج شد. سپس با انجام مصاحبه های نیمه ساختاریافته با خبرگان، کدهای ثانویه استخراج و به کمک تحلیل مضمون مدل پژوهش تدوین و تنظیم شد. در انتها جهت اعتبارسنجی و اولویت بندی مولفه های مدل پژوهش، از پیمایش با ابزار پرسشنامه و آزمون های آمار استنباطی بهره گرفته شده است.
جامعه آماری این پژوهش در فاز کیفی، اساتید و محققان حوزه آموزش و مدیریت آموزشی، بازاریابی و مدیریت استراتژیک؛ و همچنین مدیران و مسئولین اجرایی و آموزشی آشنا با کل زنجیره ارزش در دانشگاه ها و مؤسسات آموزش عالی می باشد که با استفاده از روش نمونه گیری هدفمند و کفایت دادهها و اصل اشباع در مجموع با 20 نفر مصاحبه گردید. روایی پرسش نامه ها با استفاده از روایی محتوا و سازه بررسی و تائید شد؛ برای سنجش پایایی نیز از ضریب آلفای کرونباخ استفاده شد که این ضرایب برای همه مؤلفه ها بزرگ‌تر 0.84 به دست آمد.
سپس داده های فوق در دو بخش ذکر شده به دو صورت مورد تجزیه‌وتحلیل قرار گرفت. در بخش کیفی، داده های حاصل از مطالعات کتابخانه ای و مصاحبه با تحلیل مضمون و نرم افزار Atlas.ti تحلیل شده است. در بخش کمی نیز تحلیل داده-های حاصل از پیمایش با آزمون های آمار توصیفی و استنباطی (آزمون کولموگروف اسمیرنوف، آزمون دوجمله ای و آزمون فریدمن) با نرم افزار SPSS انجام شده است.
یافته ها: نتایج حاصل از یافته های این پژوهش نشان داد که مولفه های هم آفرینی ارزش در نظام آموزش عالی شامل سه بخش (پیش نیازها، عوامل فرآیندی و پیامدها) هستند که هر کدام شامل چند مقوله به شرح زیر هستند:
پیش نیازهای نهادی و حاکمیتی، پیش نیازهای فرهنگی و نگرشی، پیش نیازهای انسانی و سرمایه فکری، پیش نیازهای فناورانه و زیرساختی، پیش نیازهای ارتباطی و شبکه ای، پیش نیازهای اقتصادی و انگیزشی، فرآیند هم آفرینی ارزش، پیامدهای آموزشی و پژوهشی، پیامدهای فردی و ادراکی، پیامدهای سازمانی و نهادی، پیامدهای ارتباط با صنعت و جامعه، پیامدهای مالی و اقتصادی، پیامدهای فرهنگی و اجتماعی، پیامدهای سیاستی و حکمرانی.
کلیدواژه‌ها
موضوعات

عنوان مقاله English

Designing a Conceptual Model of Value Co-creation in the Higher Education System (Case Study: Islamic Azad University of Iran)

نویسندگان English

Majid Feyz Arefi
Mahboobeh Soleymanpour Omran
Behrang Esmaeili Shad
Department of Educational Sciences, Boj.C., Islamic Azad University, Bojnourd, Iran.
چکیده English

Objective: The present study was conducted with the aim of designing a model of value co-creation in the higher education system.
Research Methodology: The stages of this research include three parts: the first phase qualitative part (library studies / content analysis), the second qualitative part (interviews / content analysis) and the third quantitative part (questionnaire / inferential statistics). Therefore, initially, the theoretical foundations and research background were examined using the library study method and the primary codes were extracted. Then, by conducting semi-structured interviews with experts, secondary codes were extracted and the research model was developed and adjusted with the help of content analysis. Finally, a survey using a questionnaire and inferential statistics tests was used to validate and prioritize the components of the research model.
The statistical population of this research in the qualitative phase is professors and researchers in the fields of education and educational management, marketing and strategic management; as well as managers and executives and educational officials familiar with the entire value chain in universities and higher education institutions. A total of 20 people were interviewed using the purposive sampling method, data adequacy and the saturation principle. The validity of the questionnaires was examined and confirmed using content and construct validity; Cronbach's alpha coefficient was also used to measure reliability, and these coefficients were obtained for all components greater than 0.84.
Then, the above data were analyzed in two ways in the two mentioned sections. In the qualitative section, the data obtained from library studies and interviews were analyzed using content analysis and Atlas.ti software. In the quantitative part, the data obtained from the survey were analyzed with descriptive and inferential statistical tests (Kolmogrov-Smirnov test, binomial test and Friedman test) using SPSS software.
Findings: The results of this study showed that the components of value co-creation in the higher education system include three parts (prerequisites, process factors and consequences), each of which includes several categories as follows:
Institutional and governance prerequisites, cultural and attitudinal prerequisites, human prerequisites and intellectual capital, technological and infrastructure prerequisites, communication and network prerequisites, economic and motivational prerequisites, value co-creation process, educational and research outcomes, individual and perceptual outcomes, organizational and institutional outcomes, outcomes of relations with industry and society, financial and economic outcomes, cultural and social outcomes, policy and governance outcomes.

کلیدواژه‌ها English

Value co-creation
higher education system
content analysis
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